Australian Greens Seek Middle Ground on Gambling Ad Restrictions

In a bid to advance legislation on gambling advertising restrictions before the forthcoming election, the Australian Greens have introduced a more balanced approach. This strategy aims to address growing concerns about gambling-related harms while still allowing for some degree of advertising. The decision stems from an agreement with the government and various advocacy groups who oppose an outright ban despite significant public pressure.

Presenting their updated proposal, the Greens aim to reduce exposure to gambling ads while allowing controlled advertising spaces.

Key proposals:

• A complete ban on online gambling advertisements;
• Prohibition of gambling ads airing during and surrounding sports broadcasts.
• Prevention of gambling ads during times when children are most likely to be watching TV.
• Restricting TV shows to feature no more than two gambling-related ads per episode.

This strategy seeks a balance between reducing gambling-related risks and addressing industry apprehensions. While it stops short of a full ban, it marks progress towards tighter regulations.

Government Under Pressure to Act

Facing previous criticism for slow action on gambling ad reform, the Government made strides in late 2024 by delaying gambling ads from airing during sporting events. Although initial commitments had been made, ministers cited various reasons for the hold-up, hinting at possible pressure from media and sports organizations.

With the Greens’ proposal set for Senate debate, the government faces a need to demonstrate a commitment to lessening gambling harms. This initiative presents a practical solution that is quick to implement, offering benefits without entirely shutting off advertising revenue from gambling.

Advocacy Groups and Public Concerns

Australia ranks as the nation with the highest gambling losses per capita. Advocacy groups have continuously pushed for more stringent limits on gambling ads. While there's considerable discussion about gambling ads leading to normalization, studies indicate a pervasive online presence that targets youth.

Experts in gambling addiction have voiced support for the Greens' measures yet express concerns about their overall strength. Although curbing gambling ads on television and online is seen as progress, a prominent researcher voiced to Insider that any exposure—even to limited advertisements—can encourage risky gambling behaviors, especially in individuals prone to addiction.